Kyiv, Ukraine - Syndicate, the pioneering fashion brand based in Kyiv, is thrilled to announce the launch of its new collection, "Dating Olympics"

In the wake of significant challenges including the ongoing Russo-Ukrainian war which has heavily impacted production and logistics, Syndicate continues to innovate by integrating themes of survival, resilience, and the complex emotions involved in modern relationships. The collection features bold, thematic elements such as textual prints derived from real-life break-up phrases embodying the irony and emotional depth of contemporary dating narratives. Some of the collection prints were created in collaboration with Magalie Heroux - a London-based graphic designer, the "Dating Olympics" collection employs a mix of early 2000s aesthetics with simple, impactful fonts and ironic slogans, capturing a nostalgic yet fresh vibe.

The use of heat-reactive techniques further enriches the tactile experience, emphasizing the warmth and connection that are essential to human interaction. Shot by the Icelandic photographer Vidar Logi known for his distinctive style that blends natural landscapes with human elements, the “Dating Olympics” campaign is the perfect visual ode to the creative vision of the Syndicate founders Taras and Iryna.

With this collection, Syndicate not only addresses the hardships faced by many due to the current geopolitical situation but also celebrates the enduring human spirit to love and connect, even in times of adversity. The "Dating Olympics" is more than a fashion statement—it's a testament to the resilience and adaptability of love.

Faded Double Colored Hoodie Blue Grey Faded Double Colored Hoodie Blue Grey
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Heat Reactive Sleeveless T-shirt Grey Heat Reactive Sleeveless T-shirt Grey
XS S M L XL XXL
Avoidant Oversized T-shirt Ivory Avoidant Oversized T-shirt Ivory
XS S M L XL
Bouquet Crumpled T-shirt White Bouquet Crumpled T-shirt White
XS S M L XL
Faded Gradient Zip Hoodie Grey Faded Gradient Zip Hoodie Grey
XS S M L XL
Faded Rose Oversized T-shirt Grey Faded Rose Oversized T-shirt Grey
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Goodbye Faded  Oversized T-shirt Grey Goodbye Faded  Oversized T-shirt Grey
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Hot Heat Reactive Hoodie Pink Hot Heat Reactive Hoodie Pink
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I Heart T-shirt White I Heart T-shirt White
XS S M L XL
2,380.00 ₴
Kyiv Olympics Faded Sleeveless T-shirt Grey Kyiv Olympics Faded Sleeveless T-shirt Grey
XS S M L XL XXL
Metal Kyiv Oversized T-shirt Black Metal Kyiv Oversized T-shirt Black
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Not Me Sleeveless T-shirt Black Not Me Sleeveless T-shirt Black
XS S M L XL
Ripped Faded Oversized T-shirt Grey Ripped Faded Oversized T-shirt Grey
XS S M L XL
Rose Oversized T-shirt Ivory Rose Oversized T-shirt Ivory
XS S M L XL
Situationships Baby T-shirt Black Situationships Baby T-shirt Black
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UV Tank Top locks white to pink UV Tank Top locks white to pink
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Wishlist Long sleeve T-shirt White Wishlist Long sleeve T-shirt White
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Cotton Boxers Trousers Black Cotton Boxers Trousers Black
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Elastic Faded Gradient Dress Grey
One size
Logo Oversized T-shirt Sky Blue Logo Oversized T-shirt Sky Blue
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Ripped Faded Gradient Baby T-shirt Grey Ripped Faded Gradient Baby T-shirt Grey
XS S M L XL XXL
Raw Faded School Skirt Grey Raw Faded School Skirt Grey
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Raw School Skirt Red Raw School Skirt Red
S M L
3,380.00 ₴
Heat Reactive Hot Dirty Baby T-shirt Heat Reactive Hot Dirty Baby T-shirt
XS S M L XL